Through his love of style and streetwear, Kofi McCalla aka @icykof has become renowned in the industry for his content documenting the world's biggest hypebeasts on his YT and social channels.
He's travelled the world over, connecting with kids of different cultures, getting into the newest store openings before anyone else and building relationships with the fashion elite, delivering his insider's knowledge to much applause. In the process, he's amassed fans who are drawn to his personal flair, inquisitive nature and desire to find the new new.
Kofi’s recent collaboration with Drake for his ‘How Much is Your Outfit?’ video saw coverage across the board from High Snobiety, Esquire, Complex and VOGUE and opened up important conversations about how young people value fashion.
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